MSPs Thriving in a Digital-First Economy

This is a private channel event targeting MSPs, MSSPs, VARs, ITSPs and ISVs. eChannelNEWS  and The Channel Partner Alliance has made it complimentary for all qualified channel partners to attend! There are NO SPONSORS! 100% pure educational!

It’s becoming very clear that a digital-first strategy is the only way for MSPs to future-proof their businesses. In this first 2-hour episode, we are going to break down the best digital marketing playbook for MSPs, VARs, ITSPs and ISVs - step by step.

  • 45 Minutes: What are other Channel Partners doing to be successful in this Digital-First Economy? 

Panel Discussion with select MSPs on some of their current digital marketing activities. They will share their successes and failures. And, provide you with some solid insights on how best to go digital.

Panelists: Vince Fung, CEO ExperaIT. Miguel Ribeiro, CEO VBS Systems

Hosts: Julian Lee, President, TechnoPlanet. Randal Wark, Mastermind of Channel Partner Alliance.

 

  • 15 Minutes: Building Credibility and Trust in the Buyers Journey

Is there a need for partners to adopt a digital inbound approach to marketing & sales to match the digital buyer journey? Many partners are still holding out for events to keep building connections/net new names. Reality is that the modern buyer self-educates for the most part - so, if partners aren't building credibility and trust with their digital presence they're missing out. Do not underestimate this huge part of the buyer’s journey!

Speaker: Vanessa Baker

 

  • 30 minutes: Converting LinkedIn Connections into Sales

Write a buyer-centric profile that helps you attract, teach and engage your buyers. Make the shift from a resume to a resource: showcase your subject matter expertise: schedule more phone calls with your targeted buyers. What can you do immediately to up your social selling game on LinkedIn? We will show you!

Speaker: Sally Jo Lamont

 

  • 15 minutes: Digital Advertising on Social Media Networks

The concept of digital marketing is relatively easy to understand. Leverage social networking platforms to target the right audience with persona-type campaigns. In this session we will walk through a digital campaign on LinkedIn to highlight some of the do’s and don’ts. This can be a complex and costly mission if done poorly. Buying ad-words or using LinkedIn Navigator is not a digital strategy. If you are not on top of your digital game, outsourcing may be better than spending on trial and error advertising. We will discuss the key steps necessary to leverage social networks and other SEO activities to promote your company on the "digital shelves”.

Speaker: Starr Watson

 

 

PART 2:

 

  • 30 Minutes: Building Digital Sales Warriors 

A leading author and social selling expert will help you understand how traditional sales professionals must adapt to remain relevant in today's digital-first social selling environment. New tools and skills are required to help sales reps to transition successfully. You will also learn what the requirements are for hiring new digitally-savvy sales reps. Channel partners must get their sales teams quickly ramped up to the new digital business normal. Everything happens with a sale!

Speaker: Shane Gibson, Keynote Speaker and Author 

 

  • 30 Minutes: Building Thought-Leadership    

All marketing experts know that becoming a thought-leader (or influencer) is the ultimate end-result to being successful in the digital world. In this session we will introduce the playbook that you must execute well in order to become a proper thought-leader and influencer. When you reach this high status, you will automatically attract new customers who will choose to follow you, listen to you and buy from you.

Speaker: Shane Gibson, Keynote Speaker and Author 

 

Compacting everything you need to be successful in the digital-first economy into 2 hours is impossible. It's a journey that never ends. What we can do, together with our digital social selling and marketing experts, is providing you the most relevant information that will guide you down the right path. 

 

 

Join us early to network with your peers, submit your questions and play some games to win the book "Real Results in a Virtual Economy". 

 

Is there a need for partners to adopt a digital inbound approach to marketing & sales to match the digital buyer journey? Many partners are still holding out for events to keep building connections/net new names. Reality is that the modern buyer self-educates for the most part - so, if partners aren't building credibility and trust with their digital presence they're missing out. Do not underestimate this huge part of the buyer’s journey!

Speakers:

Write a buyer-centric profile that helps you attract, teach and engage your buyers. Make the shift from a resume to a resource: showcase your subject matter expertise: schedule more phone calls with your targeted buyers. What can you do immediately to up your social selling game on LinkedIn? We will show you!

 

The concept of digital marketing is relatively easy to understand. Leverage social networking platforms to target the right audience with persona-type campaigns. In this session we will walk through a digital campaign on LinkedIn to highlight some of the do’s and don’ts. This can be a complex and costly mission if done poorly. Buying ad-words or using LinkedIn Navigator is not a digital strategy. If you are not on top of your digital game, outsourcing may be better than spending on trial and error advertising. We will discuss the key steps necessary to leverage social networks and other SEO activities to promote your company on the "digital shelves”.

 

Take a break, connect with other, talk to the guest speakers, ask questions or just chill as we transition to Part II...

A leading author and social selling expert Shane Gibson will help you understand how traditional sales professionals must adapt to remain relevant in today's digital-first social selling environment. New tools and skills are required to help sales reps to transition successfully. You will also learn what the requirements are for hiring new digitally-savvy sales reps. Channel partners must get their sales teams quickly ramped up to the new digital business normal. Everything happens with a sale!

Speakers:

All marketing experts know that becoming a thought-leader (or influencer) is the ultimate end-result to being successful in the digital world. In this session we will introduce the playbook that you must execute well in order to become a proper thought-leader and influencer. When you reach this high status, you will automatically attract new customers who will choose to follow you, listen to you and buy from you.

Speakers:
Starr Watson
Starr Watson is a highly skilled professional with over 13 years of experience in marketing and so many related fields. She has been working with clients, generating leads and growing businesses since the age of 19. Growing up in the digital age, right in the middle of it, Starr brings deep knowledge, good humor and top shelf strategies to ensure you get the results you deserve.
Sally Jo LaMont
Vanessa Baker
Vince Fung
Gerlinda Ringe
More Speakers
Shane Gibson
Randal Wark
Julian Lee
Registration
Free

How do I LOGIN to this event?

 

When you register, the system will automatically send and update you with the link to login. You will need to use the same e-mail address and add a password. Depending on the platform we use, you may just be able to automatically enter the event by just clicking on the link. Everything will be outlined in the confirmation that you will receive after registering.

 

Must I activate my web camera? 

 

No, but you are encouraged to do so. When people see people, it delivers a better experience to all.

 

How will I know if my system is compatible to access the online event?

 

There will be a system pre-test link for you to run and that will confirm if you are ready or not.

 

Will I be able to get a recording of the event?

 

Yes. Much of the general content sessions are recorded and automatically sent to only those who registered to the event. Some sessions may not be recorded for privacy concerns.

 

Is the online platform secure?

 

We choose platforms that are secure and we do not host public events. All attendees must register wth a valid e-mail address and must sign in with the same e-mail address to enter. Our team will monitor the event and be able to intervene, if necessary. That said, never share any confidential information with anyone during a virtual event.

 

Can I use the same link and password to allow my colleagues to access?

 

No. Everyone must register individually. 

 

How is the privacy of my information handled?

 

We do NOT store your information on the system after the event is closed. Nothing stays accessible through the Internet. We do not  share your information with anyone. If you want to connect with a vendor or others, you must exchange your details. In some cases, when you enter a vendor’s booth, the system will indicate that action to the vendor.

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