Panel Discussion by select Channel Partners. Join the discussion with this group of experts and ask your questions.
Is there a need for partners to adopt a digital inbound approach to marketing & sales to match the digital buyer journey? Many partners are still holding out for events to keep building connections/net new names. Reality is that the modern buyer self-educates for the most part - so, if partners aren't building credibility and trust with their digital presence they're missing out. Do not underestimate this huge part of the buyer’s journey!
Write a buyer-centric profile that helps you attract, teach and engage your buyers. Make the shift from a resume to a resource: showcase your subject matter expertise: schedule more phone calls with your targeted buyers. What can you do immediately to up your social selling game on LinkedIn? We will show you!
The concept of digital marketing is relatively easy to understand. Leverage social networking platforms to target the right audience with persona-type campaigns. In this session we will walk through a digital campaign on LinkedIn to highlight some of the do’s and don’ts. This can be a complex and costly mission if done poorly. Buying ad-words or using LinkedIn Navigator is not a digital strategy. If you are not on top of your digital game, outsourcing may be better than spending on trial and error advertising. We will discuss the key steps necessary to leverage social networks and other SEO activities to promote your company on the "digital shelves”.
Take a break, connect with other, talk to the guest speakers, ask questions or just chill as we transition to Part II...
A leading author and social selling expert Shane Gibson will help you understand how traditional sales professionals must adapt to remain relevant in today's digital-first social selling environment. New tools and skills are required to help sales reps to transition successfully. You will also learn what the requirements are for hiring new digitally-savvy sales reps. Channel partners must get their sales teams quickly ramped up to the new digital business normal. Everything happens with a sale!
All marketing experts know that becoming a thought-leader (or influencer) is the ultimate end-result to being successful in the digital world. In this session we will introduce the playbook that you must execute well in order to become a proper thought-leader and influencer. When you reach this high status, you will automatically attract new customers who will choose to follow you, listen to you and buy from you.