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Monthly Archives: November 2019

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What do channel partners and vendors really want from channel conferences?

Events, FeaturedBy Marie-Claude RouleauNovember 13, 2019

Vendors will probably say “recruit new partners”. Partners will probably say “find ways to grow business”. There is overlap between these two goals but they are not the same. Of course, there are many other reasons why people attend conferences such as networking, learning, scoping out the competition, partying and so on. We decided to…

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